News dalla rete ITA

2 Febbraio 2018

Stati Uniti

REPORT: GEN X MOST EAGER TO DISCOVER NEW, HIGH-END WINES

Februay 2, 2018Winemakers should focus their marketing efforts on Generation X, the demographic group most likely to open their wallets for high-end wines, data from Wine Access show.  Compared with other generations, Gen Xers are more adventurous and willing to spend for something interesting and different, the report said.SOURCE:  FORBESFULL ARTICLE:  https://www.forbes.com/sites/thomaspellechia/2018/02/01/theyre-less-adventurous-but-gen-xers-top-millennial-and-boomer-wine-spending/#5d4dd11f1ef8 (ICE NEW YORK)