News dalla rete ITA

30 Dicembre 2016

Singapore

CHRISTMAS IS OVER, BUT NOT THE SHOPPING

The shopping frenzy continues after Christmas as Orchard Road and neighbourhood malls lay on the post-Christmas sales to reel in the crowds.   Mall tunes have been switched as well, as many people head out to shop for the Chinese New Year, on Jan 28 next year, or to stock up for the new school year.   Several malls and department stores reported healthy post-Christmas crowds and sales.   Takashimaya Singapore said that while there was just a 5 per cent increase in crowd figures on Boxing Day this year compared with last year, Takashimaya Department Store achieved a "double-digit increase in sales" over last year's figures.   Ms Stephanie Ho, general manager at Frasers Centrepoint Malls, said overall traffic at the company's malls, which include Causeway Point and Waterway Point, was boosted by up to 20 per cent.     Despite healthy crowds, a survey conducted by e-commerce solutions company SAP Hybris that was released earlier this month found that only 39 per cent of shoppers still enjoy browsing in purely brick- and-mortar stores.  More popular were stores with both a physical and digital presence, which 68 per cent of those surveyed cited as their top shopping option. Consumers were also less interested in more new-age services such as mobile payments through a digital wallet. (ICE SINGAPORE)